BAT is evolving at pace into a global multi-category business on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
The Ryde brand is owned by The Water Street Collective (TWSC), a wholly owned subsidiary of BAT. The Ryde product you see today was created by a team of mums, dads, working professionals, weekend warriors, hobbyists, and adventure-seekers. These same individuals also happen to be brand marketers, product developers, and salespeople all working for The Water Street Collective to create feel-good products for everyone
TWSC (Ryde)has an exciting opportunity for a Temporary National Account Manager based in Toronto / Remote - 1 year contract
The National Account Manager (NAM) will be responsible for handling an existing portfolio of accounts, while at the same time growing TWSC’s market presence across various channels. The NAM is a critical driver of activities to generate revenue in the business. They increase brand-value through the development of joint value relationships with key strategic partners, and is responsible for establishing and achieving market penetration, and partnership acquisition goals with a focus on Grocery accounts. They will deliver the sales results needed to achieve revenue targets for the company profitably, while building the foundation for long-term leadership in the market space.
This role reports to TWSC Sr. Category & Customer Manager – Canada and will be part of the core commercial team. The NAM will work cross functionally to deliver commercial & marketing objectives across the Grocery and other channels.
Your key responsibilities will include:
Planning and Development: Build and implement plans for retail trade channels in the Canadian market that align with commercial and marketing objectives.
New Channel Development:Drive the development of the grocery channel to expand the reach of Ryde and future wellbeing and stimulation brands
Account Strategy: Play a key role in annual account strategy planning process, which includes budgeting, performance analysis, and negotiation strategies.
P&L Management:Own responsibilities for the profit & loss (P&L) management and budgeting for the Canadian Wellness & Stimulation (W&S) channel/account portfolio. Drives sales cycle by securing and preserving product listings.
Trade Relationships & Investment:Manage 3rd party brokers/suppliers with the objective to improve impact of joint category and trade central initiatives and plans. Support the development of trade investment architecture and the defining the framework for commercial negotiations with trade partners.
Leadership: Lead by example and challenge the team to maintain high standards and deliver stretch results, fostering a culture of excellence within the Canadian commercial team; including through the application of standard methodolgies, and benchmarks of customer engagement strategies and the mentor and development within the broader Agile cell.
Teamwork: Partner cross-functionally internally and externally to achieve aligned business results
What are we looking for?
Major Grocery/Mass Account Management experience in Canada – mandatory (min 2-5 years)
Channel Management: Experience in managing both traditional channels (e.g., Grocery and Pharmacy & Convenience) and alternative channels (e.g., health specialists, pharmacy, fitness, food services). In-depth knowledge of various distribution and route to market models.
Solid understanding of analytics/financial competence and able to derive insights from customer data for fact-based selling
Category Management: experience in either start-up environments or established FMCG (fast paced Consumer Goods) and/or Health & Wellness companies, with a deep understanding of route-to-consumer
Channel Development: Proven Experience in developing new channels / new customers to expand product reach.
Project Management: Proficiency in project management and New Product Development (NPD) implementation.
Ability to travel within Canada (15% of the time)
eCommerce account management experience an asset; with understanding of Omni Channel go to market and executional requirements
Bilingual (English / French) – an asset
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Become a part of an environment that flourishes with internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a ground-breaking environment, preparing for ongoing changes