National Business Manager

Business

• Category Strategy: Support the development of a localized category strategy for the W&S category in Australia, considering the unique preferences and trends of Australian consumers.
• Category Management:Manage retail space and ranging methodologies/guidelines in conjunction with deployment team.
• Account Strategy: Support Head of Commercial in the annual account strategy & planning process, which includes budgeting, performance analysis, and negotiation strategies to drive volume growth.

• Account Management: Develop, negotiate, and execute business plans in line with agreed targets related to volume, budget & profit, channel, account and brand share. Manage full promotional programs from proposal, through to submission and execution with the accounts.

• New Channel Development: Drive the development of new specialty channel relationships within the Australian market to expand the reach of Ryde and future wellbeing and stimulation brands.
• End to End Planning: Collaborate with commercial planning & field team (TMRs & Merchandisers) to implement account plans at store level & achieve executional excellence in all stores. Gather & analyse store survey data to gain insights & monitor compliance/execution results as well as effectiveness.
• Forecasting & Analytics: Support demand planning with sales & volume forecasting. Review sales data & analyse performance of account & stores within to identigy any gaps, trends and opportunities

People

• Customer Engagement: Develop and maintain best-in-class relationships within the Australian trade landscape to maximize the impact of joint category and trade strategic initiatives and plans.
• Leadership: Lead by example and challenge the team to maintain high standards and deliver stretch results, fostering a culture of excellence within the Australian commercial team.
• Professionalism: Ensure professionalism, best practices, and benchmarks are consistently applied as integral components of customer engagement strategies.
• Integration: Work closely with BAT entities to collaborate on local independent accounts and field force support requirements.

Critical Knowledge, Skills, and Experience

Who are we looking for:

Experienced account manager / business manager with an agile start-up like mindset, a strong drive to succeed and a proactive attitude to transform our business and deliver ambitious goals of our new W&S category.

Requirements:

• Educational Background: Possess a tertiary degree in Business or Marketing, reflecting a strong foundation in the principles of commerce and marketing.
• Key Account (KA) Experience: Minimum 3-4 years of experience in managing key accounts, with a track record of successful negotiation and relationship management.
• Category Management: Minimum of 3-4 years of category management experience in either start-up environments or established FMCG (Fast-Moving Consumer Goods) companies, with a preference for candidates with prior experience in the beverage industry or specialty channels like food service or health and nutrition.
• Channel Development: Proven Experience in developing new channels to expand product reach.
• Channel Management: Experience in managing both traditional channels (e.g., Grocery and Pharmacy & Convenience) and alternative channels (e.g., health specialists, pharmacy, fitness).

• Functional Knowledge & Skills:

• Category Strategy: Strong proficiency in category strategy development, including segmentation, targeting, and positioning.
• Channel Expertise: In-depth knowledge of various distribution and supply chain models, along with an understanding of channel dynamics within the Australian market.
• Customer Management: Strong proficiency in negotiation strategy and tactics.

• Managerial & Interpersonal Skills:

• Communication: Excellent communication skills, encompassing negotiation, influencing skills, and the ability to effectively communicate with internal and external stakeholders.
• Leadership: Proven leadership abilities to collaborate & influence cross-functional teams, setting and achieving objectives.
• Stakeholder Engagement: Demonstrated ability to engage effectively with both vertical and horizontal stakeholders, both within and above the Australian market.