Campaign Innovation Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT Australia are looking for a Campaign Innovation & Hypercare Manager to join thier team!

The Campaign Innovation and Hypercare Manager plays a pivotal role in CORA  (Corpoarte & Regulatory Affairs) campaigns, connecting digital and innovative solutions to ensure campaign success within the Asis Pacific , Middle East & Africa South Region. This role involves addressing various regulatory issues across the region, including product regulations, fiscal matters, and customer and third-party engagement. Additionally, the Manager provides hands-on support and resources to DRBU end markets during critical campaign phases. Responsibilities also include preparing high-level submissions to inquiries and industry forums, and fostering community support for A Better Tomorrow principles among key stakeholders. The role further involves supporting local and regional reporting processes, with a focus on driving metric-based reporting and benchmarking.

Key Accountabilities:

Business:

• Lead drafting processes for key government submissions and enhance industry participation.
• Support APMEA South CORA teams in automating and simplifying campaign plans.
• Assist the Head of Regulatory Campaigns in coordinating stakeholders and tracking progress.
• Manage internal data and refine capabilities to enhance efficiency in reporting channels.
• Provide additional hands-on support to end markets across the APMEA South DRBU as required.
• Identify strategic opportunities for BAT to simplify and automate campaigns, including support for external stakeholders.

Campaign:

• Develop and coordinate campaign innovation solutions.
• Offer expertise and solutions for digital campaign content.
• Collaborate with digital, communications, and activation teams.
• Provide campaign assistance across all DRBU end markets as needed.

People:

• Support DRBU and EM Government Affairs teams in delivering key milestones for priority campaigns.
• Collaborate cross-functionally within the business and CORA team to inform key stakeholders of proposed restrictions, prioritize actions, and provide progress updates.

Critical Knowledge, Skills, and Experience:

• Exposure to government affairs and external political environments is desirable but not essential.
• Knowledge of FMCG industry growth dynamics is desirable but not essential.
• Experience in digital, automation, and innovation is desirable.
• Experience in dealing with stakeholders on controversial and complex issues.
• Advanced communication skills – written, oral, and interpersonal, with the ability to influence diverse audiences.
• Strong relationship-building skills with peers, senior management, and external stakeholders.
• Advanced Microsoft Office capabilities, particularly in Excel and PowerPoint.
• Strong analytical, tactical, and planning skills with a creative problem-solving approach.
• Business focus and a general understanding of the FMCG environment, including industry sensitivities and complexities.
• Ability to translate intangible ideas into practical implementation.
• Awareness of tobacco-related social issues.

Benefits 

• Above legislation paternal leave
• Health & Wellness annual cash wallet
• Wellbeing Day 1/2 day per month
• Birthday Day Off
• Volunteer Day
• Workplace Giving Salary Sacrifice Donations
• Additional Carers Leave
• Private Health Excess Reimbursement
• Mobile Phone and Plan
• Flexible & Hybrid Work Model 
• Fully stocked pantry & Free Coffee 
• & Many many more!!
  

WE ARE BAT

• At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!