BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
PAKISTAN TOBACCO COMPANYIS LOOKING FOR BRAND DEPLOYMENT MANAGER
SENIORITY LEVEL: Manager
FUNCTION: Marketing
LOCATION: Islamabad, Pakistan
ROLE POSITIONING AND OBJECTIVES
The role is responsible to lead brand program deployment for assigned brands and ensure excellence in execution in all brand activities..
Reports to: Senior Brand Deployment Manager
WHAT YOU WILL BE ACCOUNTABLE FOR
- Identify keys wins, shortfalls and learning from brand programmes execution in the past year for assigned brands
- Prioritise issues & opportunities for in the execution of the activities for assigned brands
- Contribute in detailing brand strategy to win in assigned consumer segment with the assigned brands and deliver brand’s KPIs
- To develop detailed plans for execution of cycle activities in coordination with Cluster Senior Brand Manager and to oversee touch-point development tailored to local needs.
- Coordinate with TM&D teams to ensure flawless cycle execution taking into account city / region specific customization, channel / TPG level customization and incorporation of 360° feedbacks.
- Work with SP&I to detail the assigned brand’s sales forecast for the next 18 months and to work with TM&D teams to ensure that central brand support is given to achieve the agreed forecast.
- Work with the creative agency to deliver high efficiency, innovative and brand-relevant touchpoints.
- Effectively manage assigned brand budgets by implementing best practice control measures.
- Drive distribution KPIs (width, OOS) of assigned brands at city/area/regional level as agreed with TM&D on an ongoing basis.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Ideally, not less than 4 years' experience in the FMCG category (some Trade experience and tobacco category experience preferred) – minimum bachelors degree in relevant field
- Functional Knowledge & Skills on brand positioning, consumer engagement, product development, brand programme development, SP&I knowledge
- Full command over local language as well as English. Must be able to write flawless briefs and reports.
- Culturally aware with wide interests. Must be well-read and have interests that feed into creative development. Well-developed sense of aesthetics and design.
- Strategic thinking and ability to transform it into practical plans
- Effective communication and presentation skills
- Negotiation and influencing skills
- Project management & Drive
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you! We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.